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PrincipalPrincipal
Earn better rates through healthy habits — built for professionals and business owners.
Principal
Earn better rates through healthy habits — built for professionals and business owners.
About Principal
Principal Financial Group has served clients since 1879 with headquarters in Des Moines, Iowa, and over $700 billion in assets under management. Principal is the leading carrier for business owners and executives, offering unique riders — the Business Value Increase Rider and Salary Increase Rider — that allow coverage to grow automatically with income and business value without new medical underwriting.
Principal Term
Earn better rates through healthy habits — built for professionals and business owners.
Product Details
Key Features
Healthy Lifestyle Credits (HLCs)
Regular checkups, cancer screenings, and well-controlled cholesterol all earn credits that can offset health debits — even if your weight is slightly elevated. HLCs can move you into a more favorable underwriting class and lower your premium.
Business Value and Salary Increase Riders
Unique to Principal: face amount can increase automatically on three-year cycles tied to salary growth or business valuation — without additional medical underwriting. Ideal for key person insurance and funded buy-sell agreements.
Convertible or Nonconvertible Option
Clients who don't need conversion rights can choose a lower-cost nonconvertible policy. Those who want flexibility can add a Conversion Extension Rider at issue to extend conversion rights to age 70 or end of level period.
Best For
Health-conscious professionals who want good rates, and business owners looking to protect key employees or fund business continuity agreements.